Monday, September 03, 2007

Ad Money Falling, Falling for Print Media

Hopefully, the trend will continue as people wake up to the new media, online journaling, blogging, podcasts...

Advertising at Newspapers Falls 8.6 Percent
Saturday, September 1, 2007

Advertising revenues at newspapers fell 8.6 percent in the April-to-June period of this year, as an accelerating decline in print ads more than outweighed gains in online advertising, an industry group reported Friday.

Print-only advertising at newspapers slumped 10.2 percent to $10.5 billion in the second quarter of the year, marking the fifth consecutive quarter of declines, according to figures compiled by the Newspaper Association of America.

Online advertising at newspapers continued to grow, rising 19.3 percent to $795.7 million, although that was a slower rate than the 22.3 percent gain recorded in the first quarter and the 35 percent gain in the fourth quarter of last year.

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